Pedal + Tread are an independent, online retailer focusing on all manner of essentials and accessories for outdoor living. They’re dedicated to working with makers and craftspeople from Scandinavia and the UK and they teamed up with us to help produce some original products to help launch their store.
The idea was to make a notebook set, similar in format to our own Alphabet notebooks and Idea Pads, but with a selection of typographic designs based on quintessential quotes about outdoor life, travel and cycling.
Aesthetically they were great fun to design as the simple, more modernist style was a real change from our ornamental work. We also tried to keep to a more subtle palette with natural colours that matched the Pedal + Tread logo.